Released on: September 8, 2008, 11:12 am

Press Release Author: nav ralla

Industry: Internet & Online

Press Release Summary: Usually to sell or make money - isn’t always accomplished at
the front end of the marketing process, it often comes later, and brings profits way
beyond your best expectations

Press Release Body: Usually to sell or make money - isn’t always accomplished at the
front end of the marketing process, it often comes later, and brings profits way
beyond your best expectations.

* The model chapter can be a selling tool not only for its own full length paid-for
version, but for other products too, where for instance a list or catalogue of
additional products is included with the giveaway item. For instance, the first
chapter of ‘The Way to a Man’s Heart: Cooking with Known Aphrodisiacs’ might
generate interest in the paid-for version of the book and might additionally direct
readers to web sites offering related info products, such as ‘1001 Ways to Be
Romantic’, ‘How to Find the Man of Your Dreams’, and so on. It pays to be careful,
however, when including links for other people’s products, and ensure they do not
detract from the real reason the sample chapter was given, namely to sell that
cookery book. As for all things in mail order, direct mail, online marketing, you
must test response to all your promotions.

* The first chapter can represent a ‘suck it and see’ guarantee to a product
delivered in installments, such as correspondence courses, resell rights packages,
and so on. One or Module One isn’t as expected, readers can cancel their post-dated
standing order or request a refund of money already paid.

* Sample chapters can be articles you’ve written for payment elsewhere, where
copyright is yours, and the article or series of articles is expanded to book or
course format. A popular article is its own proof of a likely best selling book and
you’ve probably completed most of the research already, and been paid for it.

* You could give the sample chapter with the full version of the product which is
password protected. Readers who enjoy the test version and decide to go full length
simply give credit card details through such as Click Bank and move to a ‘Thank You
page’ which provides the password for the full book already in their possession.
(Knowing the full length book is sitting there, tying up space on their desktop,
just screaming out to be opened and read, is all the incentive most people need to
get that password fast!)

* You could write an article based on your full length info product, but leave the
reader dangling somewhere between casting the article to one side and buying your
book.

Ways to do this:

- Leave questions in your article which are answered in the full length title. Make
readers curious, give cryptic clues, and leave the most vital information for Part
Two – the paid-for product!

- Offer articles to editors and publishers of print and online publications and end
with questions that are answered at your web site where readers can buy books
related to the subject of the article.

- Get readers to subscribe to your ozone where you’ll answer those niggling
questions and in auto responder follow ups you’ll promote your main book to the very
limit of temptation!

* The free sample gives credibility in you and your writing ability. People know the
book has - probably - already been written, and is of similar quality to what
they’ve already sampled. If they have money and they like your work, they’ll buy.
Probably!

* The sample chapter can include a contents listing for the full length version,
where readers can check length (yes some people still believe quantity outshines
quality) and you can induce sales with tempting chapter titles and snippets. It’s a
good idea to give the page numbers on which certain highlighted features occur,
especially where pages run into triple figures (again, never mind the quality, feel
the width), and chapter headings are themselves deliciously vague.


Web Site: http://www.ebook-creation-toolkit.com
http://www.ebookmarketing.infozabout.com

Contact Details: #142,DIC,Baddi01795247431chandermaulin1@gmail.com